"That's not difficult at all!" and "We can do that ourselves!" These are reactions we get often. Social media is top marketing, so of course it's interesting to get as much out of it as possible. But simple it certainly isn't. On the contrary, making the most of your social media takes an enormous amount of time, knowledge and inspiration. It involves far more than occasionally posting something. There's an incredible amount to it… and we happen to know all about that. Here are our 7 reasons why outsourcing your social media is a great idea.
1. Time is money
Thinking about what to post, rewriting your copy until it feels right, checking for spelling mistakes, finding a good photo to go with it… Before you know it an hour has gone by and you're staring at a post you're not actually that happy with on second thoughts. And then there's a pile of paperwork waiting for you, emails to answer, and your phone has been ringing non-stop for five minutes. Putting together a good post simply takes a lot of time. And that happens to be exactly what business owners don't have.
2. Keeping up with the online flow
The newest trends and facts, following the news… nothing escapes a good content creator's creative eye. We know exactly what's going on in the world and what's trending at any moment.
Did you know, for example, that we celebrate World Social Media Day every year on 30 June? We did. And there are plenty more theme days, campaigns and events to tie into on social media… and we keep an eye on all of them for you.
3. Your weekly post(s)? Check
It's very noticeable that posting on social media depends on how much time the page's manager has. We often see businesses posting regularly — sometimes very regularly — during quiet periods, and then nothing for weeks during busy periods. And it shows.
The goal is to spark your followers' interest and remind them of your business without irritating them. You do that by posting consistently. 1 to 3 posts a week is the perfect number to keep your channels up to date and keep your followers interested.
We can already guess your reaction… who on earth has time for that? Well… we do.
4. Go for quality and stay interesting
Quickly posting something just to create some movement on your channel? An absolute no go. To keep your followers interested it's crucial that you always deliver quality content. Nobody likes nonsense or too much repetition, and the last thing you want is your followers unfollowing you.
Luckily our team is full of creative minds who take all the gathered information and research and turn it into interesting, high-quality content to post on your channels, every single time.
5. Professional pages
We haven't been fooled for a long time. Web designers make beautiful websites and provide lovely copy, but we all know that the company itself often isn't that involved. That's why we like clicking through to social media after looking at the website, because it's much more personal.
It tells us immediately what kind of company we're dealing with. So it's very important that your social media looks spotless, so you don't scare off potential customers or push them to the competition. Our specialists make sure there isn't a spelling mistake in sight, that all information and contact details are correct and clearly visible, and that your pages look professional with high-quality photos, visuals and your company logo.
6. Socially perfect
It's important that all your social channels form one nice whole together with your website. By consistently using the same typeface, the same colours and the same house style, you build a relationship of trust with your customers without having to work very hard at it.
On top of that, recognisability is a great tool for boosting brand awareness. So make sure every photo or visual wears your company's jacket. Work with the same colours, use your logo… That also stops your social channels looking messy with overly busy feeds.
But do you know how to turn your logo into an image that's compatible with each of your socials… and on mobile?
7. We know what to do
The ideal social media post is not too long, but not too short either, and encourages followers to take action without pushing them. It sounds contradictory, but it really is possible.
We use the right words, know exactly which and how many hashtags to use and at what time your posts perform best. We know all the tricks of the trade, and on top of that we have plenty of reports and statistics to consult so we can arrive at an optimal personal social media plan for your business. What more do you need?
Conclusion
By now it's clear that managing social media is far more than occasionally posting something. As a business you can get an incredible amount out of social media, provided you have the right knowledge, enough time and inspiration. More sales, leads, brand awareness and a professional image are just a few of the many advantages of good social media management.
Curious how we can help you with your social media? Get in touch with your questions or book a no-obligation advice call. Or are you completely convinced after reading our blog and can't wait to get started with us? Then put together your own social media package on our website and start, pause and stop whenever you like.
Ready to shine online.
