What a year it's been! For your business too, no doubt 😉 — but for Social Hippo it really was an exceptional year. Wondering what we achieved with our modest start-up? Read on… and get ready for an exclusive look ahead, because we're lifting a corner of the 2023 veil. 👇
2022 in a nutshell
Yes, we've had a turbulent year behind us: one full of challenges, victories and obstacles. But we're so proud of everything we achieved with our company this year. 🚀
New concepts
Let's start with one of our most important changes in 2022: the launch of our brand new concepts.
- ✍️ Blogging Hippo: since this year we also write blog posts for businesses and publish them on their website. The advantages of blogs are too good to ignore: you can give your (potential) customers more valuable content and you score better in Google's search results.
- ✉️ Mailing Hippo: building, styling and sending newsletters? We added this service to our offering this year too. By sending newsletters you can inform your existing and potential customers and stay top-of-mind.
- 🔎 Searching Hippo: want to score higher in Google's search results? Do it with Google Ads. Our digital ads specialist helps you boost your online visibility with a rock-solid strategy.
After Social Hippo — where we focus entirely on social media management for businesses — these new concepts felt like a logical next step. Our team was thrilled when they heard we'd be adding these services to our existing offering. And they still are.
Expanding our team
This year we also invested in expanding our team. We welcomed two new content creators, a graphic design profile, a brand new social media manager and a digital ads specialist. On top of that we regularly have extra people on the floor who join our team (temporarily) and add value in marketing, communication and graphic design support. 💻
Social Hippo goes NL
🇳🇱 Definitely not unimportant: the opening of our second office in Amsterdam. What a milestone (and secretly we're still very proud of it 😉). Since this year we also have an office in the impressive A'DAM Tower, where we can welcome all our Dutch clients. That was a logical step for us too, after noticing our number of Dutch clients kept rising.
Workshops and training
This year we invested more in workshops as well. We gave several training sessions on employer branding, plus workshops focused on LinkedIn and Instagram. It was great to welcome everyone who signed up and we're certain they all picked up a few genuine social media must-knows.
A wider client portfolio
This year we again got to provide plenty of new clients with a top social media strategy for their business. We think it's fantastic to see how businesses increasingly realise how important it is to be professionally present and active on social media. Thank you to all our clients — existing and future — for your trust. We hope for many more long and strong collaborations. 🤝
New services: video and photo shoots
Yes, you read that right. We expanded our services even further this year — and we're not talking about our three new concepts, but about some additional extras. Think video and photo shoots tailored to our clients, which can now be requested through us as well.
Even more brilliant content to post about. 📹
2023: what's next?
2022 was without doubt a great year for us. We're looking forward to what 2023 has to offer, but of course we're not sitting still. 😉 What can you expect from us this year? We're launching our first podcast episode soon, so keep an eye on our socials. We're also planning to roll out a brand new employer branding programme to inform companies internally about how to profile their employer branding better through social media channels. That's bound to come in handy for every business wanting to make its image more attractive to future employees.
What else is on the planning this year? Continuing to expand our team, because we still have big plans for Social Hippo. 😉 And internationalising further. Our office in Amsterdam was a step in the right direction, but we believe there are many more businesses outside Belgium and the Netherlands who could use our help. Of course we'll also keep striving to optimise our service further, which will hopefully bring plenty of new clients with it. ✅
We're ambitious, we're definitely not standing still… and we're completely ready for whatever 2023 has in store. Let's do this!