Are you looking for the way to put your business in the spotlight? And does your motto happen to be "measuring is knowing"? Then Google Ads is your best friend. The astronomical number of searches carried out on Google every day means you as an entrepreneur can respond to your potential customer's online behaviour. Not easy, we know. Want to know exactly how it works? Grab yourself a coffee and learn everything you need to know about Google Ads.
What exactly is it?
You've experienced it yourself: you search for something on Google and suddenly the top results are marked with an "ad" tag. Strange! These companies are a step ahead of their competition by placing an advert that appears when users search with keywords you choose yourself. An excellent way to generate more traffic to your website and show your brand to potential customers.
Manage your budget
Google Ads puts you in control. Yes, you are the boss. You have complete control over your advertising budget and have no obligations. That means you can adjust your budget at any moment and pause whenever you want. Google Ads works with an auction system. That lets you show your advert on keywords you choose. The higher your bid, the bigger the chance you're shown in the page's hotspots.
The advantages at a glance
Target your ads
Google knows everything. And that's exactly why it's possible to work with your adverts in a targeted way. You can show your ad to the people who are genuinely interested in the product or service you offer. You can target your audience specifically in the following ways:
- Keywords
- Location, age and language
- Days, time and frequency
- Devices (phone, tablet, etc.)
Your success is measurable
Google stores all the valuable information for you. How many clicks your advert gets and how many people who open your ad also take an action. Because you can inspect all this data, you can see exactly what works for you and what doesn't. That lets you fine-tune your adverts completely and get the maximum return out of your campaign.
Terms to remember:
- SEA (search engine advertising): placing paid adverts in search engines (such as Google)
- CPC (cost per click): when a visitor clicks the advert, you as the advertiser pay a certain cost
- SERP (search engine result page): the Google page showing you all the search results for certain keywords
- ROAS (return on advertising spend): a calculation of how effective your campaign has been
- CTR (click-through rate): the number of people clicking on the advert relative to the number of people who saw it
Boost your brand awareness
The more often your adverts are seen, the more your potential customers get to know your business. Your chance to be seen as a trustworthy company offering relevant, quality products. That puts your brand extra firmly in the picture. An excellent way to leave a lasting impression of your brand name.
Conclusion
Time to grow your business through search engine advertising. Since adverts put you at the top of the list, there's no denying that ads can boost your brand to unknown heights. Only if it's done well, of course.
Overwhelmed by all this information, but keen to use Google Ads to get the most out of it? Then get in touch with our Searching Hippo, who'll guide you through the world of SEA with enthusiasm and good vibes.
