You set up the socials for your business a while ago, but unfortunately you notice there isn't much interaction on your posts? Bummer. A strong online presence is crucial for tempting visitors into engagement. Curious how to build and manage social media engagement? Keep on reading, because we're going to dive a little deeper.
What exactly is social media engagement?
With engagement, measuring comments, likes and shares is what matters most. We know, everyone wants followers, but ultimately the goal is to build an engaged audience, not simply a large one.
Content, content, content
"Just put a bit of text and a photo on our socials." If only it were that easy. Unfortunately reality goes a lot further. Content matters, and it's largely what convinces your audience to follow your page — or even better, to like or share your post. Posting relevantly and consistently is key. For god's sake, don't bore your followers with posts that aren't relevant to your product or service. Present yourself as an authority within your sector and bring the latest news to the reader, which you can do in several ways.
In need of some inspo?
- Run a giveaway
- Post a poll
- Try an "Ask me anything"
- Put the spotlight on a follower
Pick a strategy
What are your brand's goals right now? Do you want more sales? More brand awareness, or do you want to change the audience's perception of your brand? Or maybe you want to teach the reader more about a particular topic? Whatever the goal is: the content adapts to it.
Has a follower left a comment on your post? Then you have an open window to start a conversation with that person. Is the comment on the negative side? No problemo. Keep calm and offer a solution. Want to go above and beyond? Then create fun interactions with your followers that make them laugh. Who knows, someone might screenshot it and the post goes viral.
Let's get started with the metrics
Now that you've given your socials the love and attention your brand deserves, it's high time to take a closer look at the numbers. Luckily every social platform offers an in-house tool that lets you view and follow up the analytics.
Keep an eye on:
- Reach and engagement
- Demographics
- Click-through rate (CTR)
Conclusion
Engaging your audience unfortunately isn't as easy as we'd hope. Engagement is a way of connecting with your followers. Having followers is one thing, but getting them to like or share a post is something else entirely. And if that isn't working, how do you expect them to move on to a purchase?
Content plays the leading role in social media engagement. But unfortunately creating content is also enormously time-consuming. You're at the right place. These social hippos are more than happy to help you manage your socials. Book a call here.
