Using blog posts to reach even more potential customers? Good idea. But how do you best get started and what should you watch out for? Good thing your loyal Hippos are ready to teach you all the ins and outs. Make way for the power of content.
Choose your topic
What do you want to teach your reader? Not sure which topic to write about? Put yourself in your audience's world and find out which problems they experience, then use your blog to offer a solution or an answer to their question.
The ideal length for a blog post?
To answer this question, it's important to be aware that you're not only writing for the reader. Better keep search engines in mind too. Search engines are what bring your blog post to the reader. So Mister Google is in charge. But what does Google find important?
Don't forget the search engines
Search engines make sure the reader gets to see your post. So you definitely want to optimise for SEO. It's simple: the more content, the more clues search engines have to push your content — and therefore your brand — to potential customers. Search engines have a clear preference for long texts. The longer the text, the bigger the chance — according to Google at least — that the reader finds valuable information on your page. But Google isn't the reader, of course.
The reader comes first
Because we're constantly triggered by all kinds of information, our brain reflexively shuts out certain stimuli. So we're looking for small, bite-sized chunks of clear information. On top of that it's important to be aware that information is mostly looked up on a phone, or other small screens. Reading an endless 3,000-word text on our phone? No thanks. Not a chance.
The benefits of blogs
Blogging is hot for large and small businesses alike. The perfect way to generate more traffic to your website. A relevant article can create organic reach that your reader can easily share on social media, which creates even more reach.
Conclusion
Our suggestion? A post of 900 words gives you room to unfold your subject and tells Google that your post is worth showing to the searcher. So aim for scannable posts with a title that invites reading. If that post is also packed with relevant information and answers every question your reader has, then you're golden.
Need help? A team full of enthusiastic Hippos is itching to write the very best content for your business. Put together your package or book a no-obligation conversation.
