Step 1 is already done: you've created your Facebook business page — and that's a step in the right direction straight away. Why? We could talk about that for hours, but we'll save it for another blog. 😊 But what exactly is the next step after creating a business page on Facebook? How do you give it a professional look and, more importantly, how do you get followers? Read on, because we'll take you step by step to your final destination: a successful business page on Facebook.
Step 1: creating a business page. Check!
You've created your business page and it looks perfectly fine… or roughly. 😉 Let's say the page exists, but there's still work to do to make it ready for use and something you can show your future followers with pride.
👉 Stuck creating your business page on Facebook? Feel free to call in one of our Hippos to help you from creating your professional page all the way to managing it.
Step 2: fill in all your company details correctly
In this step the goal is to fill in all the requested details completely correctly: from your address to your phone number, email address and the correct link to your website. Opening hours matter a lot too, because they let your followers see very quickly on your business page when you're open and closed. ✅
Step 3: time to give your business page a professional look
Now the goal is to dress your brand new business page in a tidy, professional jacket. To pull this off, add a profile picture in the right format and at high quality (so no visible pixels 😉). Then choose a telling — but not too busy — cover photo that forms a nice whole with your profile picture and therefore fits your company's house style perfectly.
⚠️ Remember: quality and the right choice of format matter enormously here. Nothing is as bad as a profile picture where part of your logo isn't visible, or a cover photo showing only part of the text.
👉 In this step you can also add an action button. That's a button at the top that immediately catches your follower's eye and encourages them to take — you guessed it — a certain action. That could be anything from sending an email to visiting the website or, in this case, sending a chat message through Messenger. There are lots of different options, so pick based on the most logical action for your specific service or product.
➡️ Do you have a webshop selling lots of great products? Then use an action button that leads straight to your website, so people can shop with you in a single click.
➡️ Do you rent out a holiday home and does all communication with potential guests run nicely through WhatsApp? Then choose an action button that lets your page visitors message you on WhatsApp straight away.
Step 4: getting more followers on your Facebook business page
The next step in setting up your new business page is inviting friends to like your page and make a connection. As the main administrator of the business page, your personal account is linked. That means Facebook gives you the option in this step to invite all the friends on your personal profile to like your business page. ✅
👉 We notice this step is often skipped by people who've just created a new business page. The reason is actually very logical: there's no content on your page yet and you don't want to invite people to follow an empty business page. We completely understand that, and it's exactly why we recommend inviting just a few people to like your page first, and only inviting the rest of your friends list once there's a bit more content on it.
💡 Why? People are less inclined to follow an empty page (even if they're your friends 😉), and the flip side is that people also won't quickly like a page with no followers at all. So look for the perfect balance; we'd say around 20 followers to start with.
Don't worry, Facebook takes this into account too and has made it possible to keep inviting friends to like your business page, even if you skip this step for now. So no panic. 😅
Step 5: time to fill in the final details
You'll notice your business page already looks a lot better, but we'll keep working until your page is completely perfect. In this step we recommend filling in all the requested data and details, so your followers can find as much information as possible on your Facebook page. Here you can also add your wifi network, link the other social channels your business is already active on, explain your service in detail… Make sure everything is set to public for optimal reach. 🚀
⚠️ Careful: only fill in what's useful for your business. Your followers don't need to know your political preference or religious beliefs. On the contrary, that can even stir up controversy. So to be safe, just leave it blank. ✅
Step 6: posting content on your Facebook business page
Right, your business page looks great now, apart from the emptiness. 😉 So it's time to start posting content, so your page slowly but surely becomes a fun, interesting and properly informative channel that Facebook users actually want to follow. We could give you around 10,000 good tips on how to post great content in the best way, but for this time we'll stick to a few rock-solid social media tips:
- 🕛 Post consistently
- 📸 Choose high-quality imagery
- 🗣️ Make it dynamic and involve your followers as much as possible
For more kick-ass social media tips you can of course follow us on Facebook, Instagram, LinkedIn, X and TikTok. ✌️
Step 7: make your business page visible
Now that you've made such a nice, professional business page on Facebook, you obviously want to show it to everyone.
- ✉️ So don't forget to invite your friends to like your page (if you haven't already).
- ✍️ Another way to put your page in the spotlight is to post a message on the other social channels your business is active on, encouraging those followers to look at your Facebook page and follow it.
- 💬 Create literal visibility: put your social media handles in your email signature, on your business cards or even have them added to the design when you get your company car wrapped.
- 💻 Another way to get more reach is to invest in paid campaigns. Not sure how? Our digital ads experts are happy to help.
Conclusion
After reading this blog you know exactly how to turn your newly created Facebook business page into a nice, professional page worth following. As you might expect, it doesn't stop there. Managing your business page is even more important for keeping your followers engaged and staying top-of-mind. Luckily we know all about that at Social Hippo — and we're happy to help with your social media: from creating a brand new page to weekly management.
