While all the spotlights are aimed at socials like Instagram and Facebook, one platform sits in the shadows. And yet the possibilities are endless, provided you know how to use them. Say hello to Pinterest! A platform that can still surprise you. The network exists for anyone looking for inspiration and ideas. Get to know everything Pinterest, and discover why the platform deserves a place in your marketing mix too.
Pinter-what?
First things first: what actually is Pinterest? The network gives you as a user the chance to discover new ideas, new products and new possibilities. On the platform you land on a visual search engine. Type in what you're looking for, and poof! Pinterest gives you plenty of images and videos with results that might interest you based on your keywords.
Everything you find nice or interesting can be collected into categories. Think old-fashioned pinboards. Everything you save is stored as a 'pin' on your 'board'. That's how you build your own personal source of inspiration and ideas for a particular topic. Handy, right?
How are 'pinboards' going to boost my business?
The best part? Behind these pins there are often links to the original website. A direct link to the content creator or sales page. Brand awareness and web traffic guaranteed.
How do you start?
- Create a business profile.
- Post content consistently that's both high-quality and relevant.
- Make pinboards for different categories. Add keywords so they're easier to find and — don't forget — add the link to your website.
- With the Pinterest Widget Builder you make buttons for your website, so your website is completely Pinterest-friendly.
- Make sure your Pinterest account is shoppable by creating pins of your products.
Good to know
A few facts about Pinterest, so you make the best choices for your content on the platform.
- 71% of users are women
- 2 in 3 users are between 18 and 49 years old
- 28% of social media users also use Pinterest
- The most popular categories are food & drink, fashion, holidays and interiors
- 85% use Pinterest in the app
- The average time spent on a Pinterest visit is 5 minutes
- 2 billion monthly searches
Conclusion
In other words: Pinterest exists for every creative person looking for new things to discover. You as an entrepreneur can help them with that, and gain brand awareness and more traffic to your website along the way. Talk about a win-win.
Would you like to use Pinterest to increase sales and brand awareness, but you're not sure how best to approach it? We Hippos are keen pinners too. We know exactly how to put your business on the map. Book a call with one of our Hippos.
