Oh no, don't forget to optimise your social media profiles! As true social network lovers, we're allergic to profiles that aren't polished down to the last detail. Small adjustments often make a big difference for a visitor. Our suggestion? Make sure your profile is in perfect shape and gives a good impression to the customer. Because… you can only make a first impression once. Strengthen your online presence with these tips.
It all starts with your username
It seems simple, but it can turn into a bigger challenge than you'd think. Your brand name is sometimes already taken as a username. Or plenty of variations with a small twist already exist, which makes it hard for users to find your profile. Whichever username you choose, it has to be quick and easy to find your brand. An endless search to find that one brand? Nobody likes that.
So, who are you?
Sometimes it happens that someone lands on your profile by accident. The ideal chance to convince that person of you and your product or service. Nice! Your bio gives you the chance to make immediately clear what your brand stands for. A sloppy bio? Please no. Make sure your bio looks immaculate and is to the point.
Our tips? Explain concisely what you actually do. When you use keywords in your bio that are linked to your brand, it can help people find your profile that way too. And last but not least: use a call to action.
Say cheese?
In a list of profiles using the same words in their username as yours, it's smart to set an easily recognisable profile picture.
Use a clear image of your logo, for example. Focus on the readability of the layout and the use of colour. Got a long company name? Use the part of the brand name people remember and that you're known by.
Make use of your personal billboard
A cover photo gives you the chance to place a giant billboard on your profile. Use an image that makes immediately clear what you do and who you are. Why? Branding.
If you don't? Then you're missing an enormous chance to imprint your brand in your visitor's memory. Brand awareness makes customers feel drawn to your brand and wins part of their trust already.
All the information your customer needs
Linktree is an easy solution for giving your customer several links. With Linktree you create a landing page where you can add several links pointing to other web pages. That way you can bundle all the information your visitor might be looking for in one easy-to-find place.
There's only one downside… When your visitor doesn't click through to your own page (because they perhaps expected to land on your website), you may lose that visitor. And Linktree runs off with your web traffic.
Conclusion
Optimising your socials can take some time, but that time is definitely well spent. The dream of every entrepreneur investing in social media marketing is organic web traffic, after all.
Yes, we know: your to-do list just keeps growing. So outsource the management of your social media to a team full of social hippos who'd love to take this task off your hands. Don't hesitate and book a call, and we'll gladly explain how we can help with your socials.
