Think about it: what makes you follow a business on social media? Probably mostly interest in the product or service they deliver. But let's be honest: if there's nothing to gain — like a good look behind the scenes, relevant information or maybe a giveaway — we drop off fast. Social media users crave authentic interaction, which is why these platforms are more important than ever in your marketing strategy. We're happy to explain the basics so you come out of the blocks strong.
1. Regularity is KEY
Make sure there's regularity and continuity in your posts. An example: that nice new sushi place in your neighbourhood opens its doors for the first time. You walk in and you're immediately impressed. You decide you want to stay up to date: on their offering, exceptional closing days and so much more. Without hesitating you follow their Instagram account. But… what if three months later you open their account again, only to stare at an empty page? Disappointing, right?
It all starts with posting content, of course. Take the time to brainstorm and work out for yourself what's realistic. For example: one post a week and a daily story. Make sure there's a clear thread in your content too. Completely out of inspiration? Then rely on evergreen content. HOLD IT! Evergreen what?
That's content you can use at any moment. Fun facts about your business, answered FAQs, interesting information about your sector… The sky is the limit.
But it goes much further… Which holidays, events or theme days are coming up? Like Secretary's Day, for example. Do you know when it's time to drag Marie out from behind her desk and put her in the spotlight?
By posting enjoyable, recognisable content you stay current and relevant as a business.
2. Know who you are and stay true to it
Who are we and what do we do? Two questions that immediately determine what kind of business you are. Do you run a multi-million company where the professional aspect is central? Good for you. A small artisanal biscuit shop where you're welcomed with a warm smile has a completely different social media image. There, that family, cosy atmosphere is central.
Think about how you carry that same atmosphere into the digital realm. Go for content that radiates and represents that cheerful, homely vibe.
Sketch out your ideal customer and work out how your audience wants to be spoken to in relation to your product or service, with the right tone of voice.
3. Tell 'em what to do
Visitors unfortunately don't do what we want, but a nudge in the right direction often helps. That's why it's important to work with calls to action.
Social media users see all kinds of things pass by on their feed. What do you have to do to stand out? Grab attention and don't let go. Or at least for a minimum of 3 minutes… because that's roughly the time needed to react to your post.
Okay, but where to start? Simple: think about what you want from your visitor. What's a logical action at that moment? We often see open questions passing by on social media. Good — very good even — but keep the questions short and light. "Do you also think it's time for a nice glass of wine?" or "Rosé or white in this lovely weather?" are good examples that invite interaction.
Another important tip: if there's something to win, plenty of people are quick to join in. Giveaways are therefore an excellent way to create engagement. Ask your visitors to follow your account and tag their friends. The rest follows automatically… Hello, brand awareness.
Conclusion
You've just been given a big chunk of information from us… But once you've got the hang of it, you're well on your way to boosting your company's brand awareness. The customer's perception matters when making decisions. Social media is at the wheel steering that perception, so make the most of it.
After reading our blog, do you feel you'd rather put your talents into other aspects of running a business? Ask us for a no-obligation advice call.
